Shaping narratives,
building trust
I'm Chen Xinguo, a public relations professional with a passion for crafting authentic stories that connect brands with their audiences. With years of experience across diverse industries, I bring strategic thinking and creative execution to every campaign.
My approach blends data-driven insights with human storytelling — because the most powerful communications speak to both the mind and the heart.
What I do
Media Relations
Building bridges between brands and press
Crisis Communication
Navigating complex narratives with clarity
Brand Strategy
Crafting identities that resonate and endure
Digital PR
Amplifying stories across digital channels
Global Tech Brand Launch
Led the communications strategy for a major tech product launch across 12 markets.
Crisis Communication Campaign
Managed reputation recovery for a Fortune 500 company during a high-profile media crisis.
Startup Brand Identity
Built brand narrative and media presence for a Series A fintech startup from the ground up.
The New Rules of Digital PR in the AI Era
How artificial intelligence is reshaping media relations and what PR professionals need to know to stay ahead.
When Silence Speaks Louder: Crisis PR Lessons
Examining landmark cases where communication timing and tone made all the difference in reputation management.